{"title":"Bags","description":"","products":[{"product_id":"shadow-red-puffy-bag","title":"Puffyit Camo Battleground","description":"\u003cp\u003e\u003cstrong\u003eTACTICAL MESH BAG | THE CAMO DROP\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMilitary aesthetics meet streetwear engineering. Not just a simple accessory, but a true piece of urban gear. The Tactical Mesh Bag flips the concept of camouflage: it’s not designed to hide, but to dominate the scene.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDECONSTRUCTED DESIGN \u0026amp; TECH MATERIALS\u003c\/strong\u003e\u003cbr\u003eThe Puffyit DNA evolves by blending soft volumes and raw materials. The padded core of the bag is enclosed in an outer shell of \u003cem\u003e3D technical mesh\u003c\/em\u003e. This tactical layer overlaps the underlying speckled\/camouflage pattern, creating an optical effect of extreme depth and a rugged, unmistakable texture.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eTactical Minimalism:\u003c\/strong\u003e Ultra-flat design with a single compartment, strictly without internal pockets, for a clean and sharp aesthetic.\u003cbr\u003e\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eInstant Access:\u003c\/strong\u003e Hidden magnetic button closure. Zero zips, maximum fluidity.\u003cbr\u003e\u003cbr\u003e\n\n\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003e100% Handcrafted in Italy:\u003c\/strong\u003e Reinforced stitching and artisanal craftsmanship to withstand street wear and tear.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDUAL FIT: DESIGNED FOR YOUR BODY\u003c\/strong\u003e\u003cbr\u003eWe have engineered two shoulder strap variations to ensure the perfect drop, respecting your attitude:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWomen's Version (Shoulder Fit):\u003c\/strong\u003e Equipped with a short strap, designed for a snug shoulder carry in pure Y2K style or to be carried by hand. The perfect balance between fashion proportions and a street soul.\u003cbr\u003e\u003cstrong\u003eMen's Version (Cross-Body Fit):\u003c\/strong\u003e Equipped with an elongated strap, calculated to rotate fluidly from the shoulder to the opposite hip. It ensures total body adhesion and maximum freedom of movement in an urban environment.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLIMITED DROP.\u003c\/strong\u003e\u003cbr\u003eArtisanal production in extremely limited quantities. No restock guaranteed. Available only while supplies last.\u003cbr\u003e\u003c\/p\u003e","brand":"PuffyIt","offers":[{"title":"Default Title","offer_id":51642640990550,"sku":"P-BAG023","price":69.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/4579\/4646\/files\/99-for-UNI-21.png?v=1782834778"},{"product_id":"shadow-red-puffy-bag-copia","title":"Puffyit Shadow Blue - Men","description":"\u003cp\u003e\u003cstrong\u003ePUFFYIT SHADOW | THE DISTRESSED DROP\u003c\/strong\u003e\u003cbr\u003eThe immortality of the bandana meets the raw aesthetics of the street. Inspired by hip-hop culture and Virgil Abloh’s visual deconstructivism, the Puffyit Shadow elevates the concept of wear, transforming it into pure premium design. Not just an accessory, but a style statement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDECONSTRUCTED DESIGN \u0026amp; CONSTRUCTION\u003c\/strong\u003e\u003cbr\u003eDeveloped entirely on an original Puffyit pattern, the bag features an exterior in 100% cotton printed with the iconic Presley pattern. The volume is engineered through a thermal wadding core, but the surface is what makes the difference: the fabric undergoes a manual distressed process. Micro-tears and controlled abrasions, distributed with surgical precision so as not to compromise structural integrity, create a three-dimensional, worn-in visual effect.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eThe Contrasting Soul:\u003c\/strong\u003e Hidden beneath the cotton abrasions is a second layer of glossy satin that emerges from the tears. Depending on the variant, the details explode in flashes of color: blood red, optical white, or electric blue.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAbsolute Minimalism:\u003c\/strong\u003e Ultra-flat design with a single compartment, strictly no internal pockets, to maintain a sharp and clean aesthetic.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eInstant Access: \u003c\/strong\u003eHidden magnetic button closure. No visible zippers, only fluid lines.\u003c\/li\u003e\n\n\u003cli\u003e1\u003cstrong\u003e00% Handcrafted in Italy:\u003c\/strong\u003e Every tear, every reinforced seam, every detail is made by hand. No two Shadows will ever be exactly the same.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTAILOR-MADE FIT (Premium Service)\u003c\/strong\u003e\u003cbr\u003eEquipped as standard with a sturdy padded and quilted shoulder strap for maximum urban comfort. We go further: upon request, we create the shoulder strap to measure based on your physical measurements. A level of sartorial customization designed to guarantee the perfect fit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLIMITED DROP.\u003c\/strong\u003e\u003cbr\u003eHandcrafted production in extremely limited quantities. No restock guaranteed. Available only while supplies last.\u003c\/p\u003e","brand":"PuffyIt","offers":[{"title":"Default Title","offer_id":51642629849430,"sku":"P-BAG024","price":69.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/4579\/4646\/files\/P-BAG024-01-135KB.webp?v=1783522783"},{"product_id":"puffyit-showdown-white-bag","title":"Puffyit Shadow White - Men","description":"\u003cp\u003e\u003cstrong\u003ePUFFYIT SHADOW | THE DISTRESSED DROP\u003c\/strong\u003e\u003cbr\u003eThe immortality of the bandana meets the raw aesthetics of the street. Inspired by hip-hop culture and Virgil Abloh's visual deconstructivism, the Puffyit Shadow elevates the concept of wear and tear, transforming it into pure premium design. Not just an accessory, but a style statement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDECONSTRUCTED DESIGN \u0026amp; CONSTRUCTION\u003c\/strong\u003e\u003cbr\u003eDeveloped entirely from an original Puffyit pattern, the bag features an exterior made of 100% cotton printed with the iconic Presley pattern. The volume is engineered with a thermal wadding core, but the surface is what makes the difference: the fabric undergoes a manual distressed process. Micro-tears and controlled abrasions, distributed with surgical precision to ensure structural integrity remains intact, create a three-dimensional, lived-in visual effect.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eThe Contrasting Core:\u003c\/strong\u003e Hidden beneath the cotton abrasions is a second layer of glossy satin that emerges through the tears. 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Inspired by hip-hop culture and the vision of figures like Virgil Abloh, the Black Bandana doesn't follow the trends of the eras: it dominates them. An eternal and iconic accessory, reimagined with the proportions of the street.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESIGN AND CONSTRUCTION\u003c\/strong\u003e\u003cbr\u003eDeveloped entirely from an original Puffyit pattern, the bag features an exterior in 100% cotton printed with the iconic Presley pattern. The volume is engineered through a thermal wadding core lined with a layer of smooth satin: a structure that ensures our unmistakable puffy silhouette, soft to the touch yet incredibly resistant thanks to reinforced artisanal stitching.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAbsolute Minimalism:\u003c\/strong\u003e Ultra-flat design with a single compartment, strictly without internal pockets, to maintain a sharp and clean aesthetic.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eInstant Access:\u003c\/strong\u003e Hidden magnetic button closure. No visible zips, just a fluid and uninterrupted design.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003e100% Handcrafted in Italy:\u003c\/strong\u003e Every single stitch is handmade, combining the raw soul of streetwear with the care of artisanal leather goods.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTHE CUSTOM FIT (Premium Service)\u003c\/strong\u003e\u003cbr\u003eEquipped as standard with a sturdy padded and quilted shoulder strap. But we go further: \u003cem\u003e\u003cstrong\u003eupon request, we create the strap to measure\u003c\/strong\u003e\u003c\/em\u003e based on your physical dimensions. A level of sartorial customization designed to ensure the perfect drop on your body.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLIMITED DROP.\u003c\/strong\u003e\u003cbr\u003eArtisanal production in extremely limited quantities. No restock guaranteed. Available only while supplies last.\u003c\/p\u003e","brand":"PuffyIt","offers":[{"title":"Default Title","offer_id":51709584015702,"sku":"P-BAG022","price":64.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/4579\/4646\/files\/P-BAG022-01-116KB.webp?v=1783522783"},{"product_id":"puffyit-green","title":"Puffyit Green - Men","description":"\u003cp\u003e\u003cstrong\u003eLean | The Presley Drop\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe immortality of the bandana meets the volumes of authentic streetwear. Inspired by hip-hop culture and the vision of figures like Virgil Abloh, the Black Bandana doesn't follow the trends of the eras: it dominates them. An eternal and iconic accessory, reimagined with street-ready proportions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESIGN AND CONSTRUCTION\u003c\/strong\u003e\u003cbr\u003eEntirely developed from an original Puffyit pattern, the bag features an exterior in 100% cotton printed with the iconic Presley pattern. The volume is engineered through a thermal wadding core lined with a layer of smooth satin: a structure that ensures our unmistakable puffy silhouette, soft to the touch yet incredibly resistant thanks to reinforced artisanal stitching.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAbsolute Minimalism:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eUltra-flat design with a single compartment, strictly without internal pockets, to maintain a sharp and clean aesthetic.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eInstant Access:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eHidden magnetic button closure. No visible zippers, just a fluid and uninterrupted design.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003e100% Handcrafted in Italy:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEvery single stitch is done by hand, combining the raw soul of streetwear with the care of artisanal leather craftsmanship.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTHE CUSTOM FIT (Premium Service)\u003c\/strong\u003e\u003cbr\u003eEquipped as standard with a sturdy padded and quilted shoulder strap. But we go further:\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e\u003cstrong\u003eupon request, we can create a custom-made strap\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003ebased on your physical measurements. A level of sartorial customization designed to ensure the perfect drop on your body.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLIMITED DROP.\u003c\/strong\u003e\u003cbr\u003eArtisanal production in extremely limited quantities. No restock guaranteed. Available only while supplies last.\u003c\/p\u003e","brand":"PuffyIt","offers":[{"title":"Default Title","offer_id":51709638934870,"sku":"P-BAG021","price":64.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/4579\/4646\/files\/P-BAG021-01-122KB.jpg?v=1783522783"},{"product_id":"puffyit-light-blue","title":"Puffyit Light Blue - Men's","description":"\u003cp\u003e\u003cstrong\u003eLean | The Presley Drop\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe immortality of the bandana meets the volumes of authentic streetwear. Inspired by hip-hop culture and the vision of figures like Virgil Abloh, the Black Bandana doesn't follow the trends of the eras: it dominates them. An eternal and iconic accessory, reimagined with street-ready proportions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESIGN AND CONSTRUCTION\u003c\/strong\u003e\u003cbr\u003eEntirely developed from an original Puffyit pattern, the bag features an exterior in 100% cotton printed with the iconic Presley pattern. The volume is engineered through a thermal batting core lined with a layer of smooth satin: a structure that ensures our unmistakable puffy silhouette, soft to the touch yet incredibly durable thanks to reinforced artisanal stitching.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAbsolute Minimalism:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eUltra-flat design with a single compartment, strictly without internal pockets, to maintain a sharp and clean aesthetic.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eInstant Access:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eHidden magnetic button closure. No visible zippers, just a fluid and uninterrupted design.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003e100% Handcrafted in Italy:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEvery single stitch is done by hand, combining the raw soul of streetwear with the care of artisanal leather goods.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTHE CUSTOM FIT (Premium Service)\u003c\/strong\u003e\u003cbr\u003eEquipped as standard with a sturdy padded and quilted shoulder strap. But we go further:\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e\u003cstrong\u003eupon request, we create a custom-made shoulder strap\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003ebased on your body measurements. A level of sartorial customization designed to guarantee the perfect drop on your body.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLIMITED DROP.\u003c\/strong\u003e\u003cbr\u003eArtisanal production in extremely limited quantities. No restock guaranteed. Available only while stocks last.\u003c\/p\u003e","brand":"PuffyIt","offers":[{"title":"Default Title","offer_id":51710894211414,"sku":"P-BAG018","price":64.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/4579\/4646\/files\/P-BAG018-01-128KB.webp?v=1783522783"},{"product_id":"puffyit-hell-red","title":"Puffyit Hell Red - Men","description":"\u003cp\u003e\u003cstrong\u003eLean | The Presley Drop\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe immortality of the bandana meets the volumes of real streetwear. Inspired by hip-hop culture and the vision of figures like Virgil Abloh, the Black Bandana doesn't follow the trends of the eras: it dominates them. An eternal and iconic accessory, reimagined with street-ready proportions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDESIGN AND CONSTRUCTION\u003c\/strong\u003e\u003cbr\u003eEntirely developed from an original Puffyit pattern, the bag features an exterior in 100% cotton printed with the iconic Presley pattern. The volume is engineered through a thermal wadding core lined with a layer of smooth satin: a structure that guarantees our unmistakable puffy silhouette, soft to the touch yet incredibly resistant thanks to reinforced artisanal stitching.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eAbsolute Minimalism:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eUltra-flat design with a single compartment, strictly without internal pockets, to maintain a sharp and clean aesthetic.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eInstant Access:\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eHidden magnetic button closure. No visible zippers, just a fluid and uninterrupted design.\u003c\/li\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003e100% Handcrafted in Italy:\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eEvery single stitch is handmade, combining the raw soul of streetwear with the care of artisanal leather goods.\u003c\/li\u003e\n\n\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eTAILORED FIT (Premium Service)\u003c\/strong\u003e\u003cbr\u003eEquipped as standard with a sturdy padded and quilted shoulder strap. But we go further:\u003cspan\u003e \u003c\/span\u003e\u003cem\u003e\u003cstrong\u003eupon request, we can create a custom-made shoulder strap\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003ebased on your physical measurements. A level of sartorial personalization designed to ensure the perfect drop on your body.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLIMITED DROP.\u003c\/strong\u003e\u003cbr\u003eArtisanal production in extremely limited quantities. No restock guaranteed. Available only while supplies last.\u003c\/p\u003e","brand":"PuffyIt","offers":[{"title":"Default Title","offer_id":51711138496854,"sku":"P-BAG017","price":64.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0956\/4579\/4646\/files\/P-BAG017-01-123KB.webp?v=1783522783"},{"product_id":"puffyit-shadow-red","title":"Puffyit Shadow Red - Men's","description":"\u003cp\u003e\u003cspan style=\"background-color: rgb(247, 75, 75); color: rgb(255, 255, 255);\"\u003e\u003cstrong\u003e The favorite of the scene's Artists! \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePUFFYIT SHADOW | THE DISTRESSED DROP\u003c\/strong\u003e\u003cbr\u003eThe immortality of the bandana meets the raw aesthetic of the street. Inspired by hip-hop culture and Virgil Abloh’s visual deconstructivism, the Puffyit Shadow elevates the concept of wear and tear, transforming it into pure premium design. Not just an accessory, but a style statement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDECONSTRUCTED DESIGN \u0026amp; CONSTRUCTION\u003c\/strong\u003e\u003cbr\u003eDeveloped entirely from an original Puffyit pattern, the bag features an exterior made of 100% cotton printed with the iconic Presley pattern. The volume is engineered with a thermal batting core, but it is the surface that makes the difference: the fabric undergoes a manual distressed process. Micro-tears and controlled abrasions, distributed with surgical precision so as not to compromise structural integrity, create a three-dimensional, lived-in visual effect.\u003c\/p\u003e\n\u003cul\u003e\n\n\u003cli\u003e\n\n\u003cstrong\u003eThe Contrasting Core:\u003c\/strong\u003e Hidden beneath the cotton abrasions is a second layer of glossy satin that emerges through the tears. 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